- catchphrase
- catchphraseis a term (mid-19c) for a phrase that catches on quickly and that is often used without direct allusion to its first occurrence (when this is known). Examples are: Not tonight, Josephine (associated with Napoleon but more likely a Victorian music hall invention), for my next trick (from magicians' patter), and have a nice day (1970s, originally AmE, exact origin disputed). Many more examples are given in Eric Partridge's Dictionary of Catch Phrases (1977). More recent catchphrases, many of them disseminated by radio and television, include economical with the truth (1986, used by the Cabinet Secretary, Sir Richard Armstrong), get a life (early 1990s), level playing field (1980s, originally AmE), and move the goalposts (1980s). See also clichés.
Modern English usage. 2014.